The KCS Method

Build Better Orthotics. Build a Better Orthotics Program.

You already understand biomechanics. You already prescribe custom orthotics. But knowing the fundamentals and building an exceptional orthotics program are two very different things.

The KCS Method helps you take your understanding further from how you evaluate biomechanics and design an orthotic to how you communicate its value, involve your team, and build a profitable cash-pay service around it.

Because the opportunity isn't simply to prescribe more orthotics. It's to become better at orthotics and build a better program around them.

Orthotics Training and Biomechanics

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Biomechanical
evaluation

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Understand to
Implement

Cash-Pay

Program economics

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Annual profit
potential

The Foot Doesn't Function in Isolation
FOOTANKLEKNEEHIPKINETIC CHAIN

The Foot Doesn't Function in Isolation.

When a patient presents with heel pain, knee pain or a tendon problem, the painful structure is rarely the whole story. The more useful question is how that structure is being loaded and what the foot, ankle, knee and hip are doing to it through the gait cycle.

COMMON

“Does this diagnosis need an orthotic?”

STRIDE LOGIC

“What's happening mechanically, and what can I do to improve it?”

A More Comprehensive Approach to Custom Orthotics

Stride Logic Biomechanics & Orthotics is the clinical system at the heart of the KCS Method. Rather than looking at the foot primarily through a two-dimensional lens, Stride Logic focuses on its anatomy and movement across three planes with an emphasis on supporting the medial, lateral and metatarsal arches to create greater stability.

What are you seeing?What should the orthotic accomplish?What needs to change?How should it be designed to accomplish it?
Medial

Arch support and stability

Lateral

Column control

Metatarsal

Forefoot loading

Custom Orthotics 3D Foot Anatomy

A custom orthotic shouldn't simply be something you order from a lab. It should be a clinical tool you understand, design with intention, and confidently stand behind.

Medial

Arch support and stability

Lateral

Column control

Metatarsal

Forefoot loading

A Complete System for Better Clinical Care and Practice Growth

Creating a better orthotic is only one part of the process. The KCS Method also teaches the operational side of a program that patients value and a practice can sustain.

// Step 01 - Understand

See biomechanics differently.

Deepen your understanding of anatomy, three-plane motion, mechanical instability, and the relationship between the foot and the broader kinetic chain.

Anatomical foundations of the foot and ankle.
Three-plane motion and compensation patterns.
The kinetic chain as a diagnostic lens.
// Step 02 - Evaluate

Look beyond the chief complaint.

Evaluate how the patient functions instead of focusing exclusively on the painful structure. Learn to identify mechanical instability and recognize a broader range of patients who may benefit from biomechanical intervention.

Functional gait assessment and multi-joint evaluation.
Identifying silent mechanical dysfunctions early.
Expanded qualification criteria for orthotic intervention.
// Step 03 - Create

Take greater control of the orthotic you prescribe.

Learn the impression techniques, prescription principles, design considerations, fitting, adjustments, and follow-up behind the Stride Logic approach.

Precise impression protocols and arch modeling.
Decisive prescription scripting without relying on labs.
Clinical fitting, real-time adjustments, and follow-up.
// Step 04 - Communicate

Help patients understand the value of what you're providing.

Learn how to explain biomechanics, present your recommendation confidently, answer questions about cost, and help patients see why their custom orthotics are different without turning the conversation into a sales pitch.

Clear, non-technical biomechanical explanation frameworks.
Navigating financial and cash-pay discussions easily.
High patient compliance and value-driven acceptance.
// Step 05 - Implement

Turn clinical expertise into a repeatable practice system.

Bring everything together with the right pricing, team training, patient workflow, dispensing process, follow-up, and accountability.

Standardized team delegation and patient intake workflows.
Streamlined delivery, verification, and recurring protocols.
Sustainable growth and trackable practice profitability.

Better Care Continues After Dispensing.

A successful orthotics program doesn't end when the patient receives their devices. Assessment leads to a device, dispensing leads to follow-up, and follow-up leads to adjustment creating a continuous loop of biomechanical monitoring rather than a single transaction.

The Core Idea

Patient mechanics change over time orthotics may need to change with them.

Continuous Care Loop Diagram

Give Patients Something Worth Investing In.

Moving away from insurance reimbursement isn't simply a pricing decision. The clinical service must first create meaningful value then the business model can be built around it.

The clinical model comes first.

The business model should be built around the value being provided not the other way around.

Better Biomechanics
// 01
Better Orthotics
// 02
Better Patient Communication
// 03
Better Follow-Up
// 04
Greater Patient Value
// 05
Stronger Business Model
// 06

The Opportunity May Already Be Sitting in Your Treatment Rooms.

You don't need to introduce an entirely new service line to create meaningful practice growth. The opportunity is to take something you're already doing and do it at a much higher level.

Existing Patients

Already in your treatment rooms

Existing Biomechanics Knowledge

Already part of your training

Existing Orthotics Service

Already part of your care

// A HIGHER-LEVEL ORTHOTICS PROGRAM

$100,000+

In potential annual practice profit* built from the patients, knowledge and service you already have.

ILLUSTRATIVE. RESULTS DEPEND ON PATIENT VOLUME, PRICING AND IMPLEMENTATION.

You Don't Have to Figure This Out Alone.

1
Train

Attend the Stride Logic Biomechanics Course

A two-day, hands-on training where doctors learn the clinical system, create impressions and begin implementing the business model.

2
Implement

Put It Into Practice

Return to the practice with tools, scripts, clinical resources and systems ready to use with real patients.

3
Grow

Work With Dr. Kevin Sunshein for Your First Year

Receive ongoing coaching, clinical support, case guidance, implementation help and accountability.

Inside KCS Membership

A working library you return to between patients not a course you finish once.

// 01 Videos
// 02 Protocols
// 03 Training
// 04 Case Studies
// 05 Orthotic Prescriptions
// 06 Patient Communications Scripts
// 07 Training Manual
Orthotics Program Clinical Team

Build the Orthotics Program Your Practice Is Capable of Having.

You don't need to start over.

You need to take what you already know about biomechanics, build on it, and learn how to turn that knowledge into a better clinical product, a better patient experience, and a stronger part of your practice.

Ready to see what the KCS Method could do for your practice?